Stuck In Heels

Class Project

What

Stuck in Heels is the name ofthe first project that I did as part of the Integrated Design & Management program. The focus here is on design research and storytelling. The project went as far as to ideate and build LoFi (virtual, in this case) prototypes of some of the solutions, but the vast majority of the effort was in empathizing with our users, defining the problem, and telling the story of that problem.

I wanted to pick a problem that I had never experienced before in order to ensure the integrity of the human-centered design research methodology. By choosing the problem of how to deal with a long day in heels, there was never a temptation to color my results with what I myself would prefer in that situation.

The specfic problem that I addressed was what to do when the unexpected happens. For example, if you are out longer than intended, have to stay late at work, or don't have a backup pair of shoes. How do you continue to enjoy your evening without a bunch of blisters the next day?

To read the full story, you can see my final presentation here.

Innovation

The primary feature driving this project was that most women are not willing to interrupt their evening very much at all to solve this problem. The solution needed to be unobtrusive, convenient, and cheap.

To that end, I developed a combination of a network of vending machines that would sell flats at a variety of price points and styles, as well as an accompanying app to find machines that are close by.